"Space Quest" is also in gigantic 3D letters at the beginning of the video

Then they run through all the Space Quest games in the video etc. but then say "it wouldn't fit in one universe" so I think the suggestion is this new game will be in another universe/alternate dimension.
Someone on another forum stated Activision are sitting on the Roger Wilco etc. IP, shame

They're talking about creating a demo of the game every 100,000 they raise. So I guess we might have more info on the game as the Kickstarter progresses. I did really enjoy the SQ series though so interested to see what this is about.
Also it seems like people are unsure about the rewards so that might change later. Most Kickstarters do a "All previous rewards + this" thing and many are making comments on how the $100 tier doesn't include stuff in e.g. the first reward tier.